Zutano and P&N Bank both use shades of red and white, yet their sites have entirely different emotional impacts. Subtle differences in website color schemes have a big impact on the emotions the site evokes.
For example, blue used as a primary color in a modern, minimalist design will have a very different feel than the same blue used as an accent color in a more complex, corporate design. Of course, the way in which color is used can also have a dramatic impact on how it’s perceived. And while some colors are “universal” in UX design (such as black, white, and gray, at least one of which is used in virtually every good design out there), the colors they’re combined with can have a huge impact on a user’s perception. The emotional impact of interface colors shouldn’t be overlooked. But there are finer points to be learned when it comes to using colors in UX design.īasic color meanings can be easy to learn and remember, though more subtle meanings can also be put to good use in digital design. Designers can easily learn these basics and apply them to their work. Things like the common meanings of the main colors (primary, secondary, and tertiary), traditional color palettes, and cultural variations in color meanings are all fairly straightforward. But there are certain aspects that can be addressed on a more universal level. Though a little overused, a grey/white/blue color palette is very effective for financial sites because blue is most often associated with loyalty and trust in color psychology.Ĭolor theory and the psychological effects color can have on users is a complex and often subjective topic. Once a designer has the basics covered, one of the most rewarding parts of color theory is learning to incorporate more unexpected colors into their designs. While color theory in general is a complex subject, and the use of color in UX design covers much more than just creating a palette that looks nice (such as accessibility and the psychological effects of even different shades within the same hue) designers can gradually incorporate better use of color in their designs without needing to rethink their entire process. Unless you're a seasoned designer, it takes time and effort to find a color combination that works within your website's design principles, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by AWhile color is sometimes thought of as a purely aesthetic choice by some designers, it is, in fact, a key component of the psychological impact of a design on users, and as such, its UX.Ī well-thought-out out color palette can elevate a design from “good” to “great” while a mediocre or bad color palette can detract from a user’s overall experience and even interfere with their ability to use a site or app. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant? Whether I'm creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. It can either make or break a design it can be the determining factor in engaging viewers or sending them promptly on their way.Īs a non-designer, I often find it difficult to find just the right colors for my amateur projects.
This is why one of the most powerful tools in a designer's arsenal is color. Think about it: From the youthful and vivid orange on someone's attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in. Color is such a fundamental part of the way we perceive the world that we often take it for granted.
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